Chair Emeritus of IDEO, co-founder of Allbirds, and author who popularized design thinking in business through his book Change by Design
Tim Brown is the Chair Emeritus of IDEO and co-founder of Allbirds, renowned for popularizing design thinking in business. With an MA in Industrial Design from Royal College of Art, he led IDEO as CEO for 19 years (2000-2019).
His book Change by Design (2009, updated 2019) introduced design thinking as a human-centered problem-solving methodology to business leaders. Brown emphasizes divergent thinking, rapid prototyping, and empathy-driven innovation.
He advises Fortune 100 companies, speaks at the World Economic Forum, and serves on multiple boards including Steelcase. His TED talks and writings have brought design thinking to millions worldwide.
How design thinking transformed from academic research into a brilliant business product through IDEO's masterful strategy, while losing its original meaning
Tim Brown presents IDEO's human-centered design thinking methodology for innovation, exploring the three spaces of inspiration, ideation, and implementation
