Partner at IDEO, co-founder of D4V, and author of The Art of Innovation and Creative Confidence, pioneering design thinking and creative confidence
Tom Kelley (b. 1955) is a partner at IDEO and co-founder of D4V, renowned for pioneering design thinking and creative confidence. With an MBA from UC Berkeley, he joined IDEO in 1987, helping grow it into a global leader in human-centered innovation.
His books—The Art of Innovation, The Ten Faces of Innovation, and Creative Confidence—distill IDEO’s methods: empathetic research, structured brainstorming, rapid prototyping, and cross-industry insights.
Kelley advises startups and executives worldwide, teaches at Haas and the University of Tokyo, and champions the idea that creativity is a skill anyone can learn.
How design thinking transformed from academic research into a brilliant business product through IDEO's masterful strategy, while losing its original meaning
